BIFA reaffirmed its commitment to global impact by stepping in as Gold Sponsor of the Transaid Showcase 2025 — an important event in the calendar of the international development charity Transaid.
The event was graced by the presence of the charity’s Patron, Her Royal Highness The Princess Royal (Princess Anne), underscoring the depth of this partnership.
A Legacy of Partnership
For many years, BIFA has stood alongside Transaid, championing the charity’s mission to transform lives through safer, more available and sustainable transport across sub-Saharan Africa.
Transaid’s role in developing professional driver training standards, improving access to healthcare and delivering road-safety programmes is rooted in industry partnerships such as this.
Elevating its role to gold sponsorship for the 2025 Showcase signals a further step in BIFA’s commitment: joining forces at the highest level of event support, serving not only as a sponsor, but as a strategic advocate and industry voice for Transaid’s work.
The Showcase 2025 Event: What It Meant
Attended by BIFA representatives, Steve Parker and Carl Hobbis, the Showcase brought together 125 corporate partners, industry stakeholders and Transaid’s team to reflect on the progress made and the journey ahead. With the Patron in attendance, the event carried both gravitas and momentum.
As Gold Sponsor BIFA was at the forefront of the event’s profile, aligning the trade association with Transaid’s flagship gathering and helping to spotlight the charity’s impact.
It also enabled BIFA to bring along delegates from the Ethiopian Freight Forwarders and Shipping Agents (EFFSSA), with which BIFA recently signed a Memorandum of Understanding aimed at helping to modernise and strengthen Ethiopia’s freight forwarding and logistics industry.
Having met with Transaid’s CEO, Caroline Barber, the EFFSSA is keen to explore how Transaid’s programmes to improve transport safety can be extended into the Ethiopian market.
The Showcase format enables Transaid to highlight its latest programmes, share real stories of change and engage its supporter network. BIFA’s positioning helps ensure the logistics sector’s voice is heard and mobilised.
The transport and forwarding sector has a unique role in enabling connectivity and supply chains globally. By backing Transaid, BIFA helps its membership align with purpose-driven initiatives beyond business-as-usual.
What It Tells Us About the Industry
This partnership is a strong signal: the UK freight forwarding sector, through its representative body, is renewing its commitment to broader societal goals — not just commercial activity.
It shows a recognition that industry issues like driver-training, road-safety, and transport infrastructure have global human-impact dimensions.
It also shows how trade associations can play more than advocacy and standards roles — they can also mobilise corporate social responsibility, leveraging collective scale.
High-profile sponsorships (with royal patronage) help bring additional attention and credibility to charitable programmes within the logistics industry.
Looking Ahead: The Road Forward
Following its Gold Sponsorship of the 2025 Showcase, BIFA will be exploring ways of further developing its partnership and fundraising activities on behalf of Transaid.
BIFA members will be encouraged to engage further — whether through fundraising, participating in Transaid challenges, or embedding the charity’s agenda into business practice.
It will also encourage the logistics sector to place more emphasis on strategic partnerships and purpose-aligned activity — the kind of long-term support that Transaid’s multi-year programmes require.
BIFA’s leadership signals that corporate and trade-body support for charitable work is not a sideline activity — but a core part of how the sector presents itself to clients, employees and wider society.
Final Thought
Commenting on the partnership and the sponsorship, BIFA director general, Steve Parker said: “In sponsoring the Transaid Showcase 2025 at gold level and welcoming HRH The Princess Royal, BIFA has not only reinforced its support of a cherished industry-charity but also helped spotlight the deeper links between logistics, global development and sustainable transport.
“It’s a reminder that behind the movement of goods lies the movement of hope, training, access and safety — and that the freight industry has a distinct role to play.”
Media Contact:
Ian Matheson, Impress Communications
+447894 406762 info@impresscommunications.org
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